Raymond Loewy was a pioneering industrial designer known for his extensive contributions to American design, particularly during the 20th century. Born in Paris, France, on November 5, 1893, Loewy moved to the United States in 1919 after serving in World War I. His influence on product design, corporate identity, and packaging significantly shaped modern consumer culture.
After settling in New York, Loewy initially worked in various jobs before turning his talents to design. His first major success came when he designed a window display for Wanamaker's department store. This led to his first significant design project, rebranding the Shelby bicycle company in 1929. His work caught the eye of George Washington Coffee, for which he designed a new logo and packaging, setting a precedent for his future corporate branding projects.
In 1989, Loewy established the Raymond Loewy Foundation to support industrial design education and promote the study of his work. The foundation awards scholarships and maintains an archive of his designs and papers.
Raymond Loewy passed away on July 14, 1986, in Monte Carlo, Monaco. His legacy is evident in the continued use of his design principles in modern design practice. His work not only influenced product design but also set standards for corporate branding and identity. Many of his designs are now considered classics of industrial design.