Procter & Gamble
Procter & Gamble (P&G) is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA. Founded in 1837 by William Procter and James Gamble, the company has grown to become one of the world's largest producers of household products, offering a diverse portfolio that includes cleaning supplies, personal care, pet supplies, and more.
History
The company was initially established when Procter, a candlemaker, and Gamble, a soapmaker, formed a partnership. Here are key historical milestones:
- 1837: Procter & Gamble was founded in Cincinnati by William Procter and James Gamble.
- 1879: P&G introduced Ivory Soap, which became famous for its slogan "99 and 44/100% Pure."
- 1915: The company began selling Crisco, a vegetable shortening.
- 1931: P&G entered the radio broadcasting industry with the creation of the P&G Soap Opera genre, aimed at promoting their products.
- 1955: Introduction of Tide, which revolutionized the laundry detergent market.
- 1985: P&G acquired Richardson-Vicks, which brought Vicks VapoRub into their product line.
- 2005: The company acquired Gillette for $57 billion, significantly expanding its personal care and grooming products.
Product Lines
P&G's products are categorized into several segments:
Corporate Social Responsibility
P&G is known for its commitment to sustainability and social responsibility:
- They have initiatives aimed at reducing environmental impact, including water conservation, reducing waste, and sustainable sourcing of materials.
- The company also engages in philanthropy, focusing on health, education, and community development.
Global Presence
Procter & Gamble operates globally with operations in nearly 70 countries and products sold in more than 180 countries. Its global strategy includes:
- Localizing product offerings to meet cultural and regional needs.
- Investing in local economies through manufacturing and employment.
References
Related Topics