Nielsen
Nielsen is a global measurement and data analytics company that provides insights into what consumers watch, listen to, and buy. Here's a detailed overview:
History
- Arthur C. Nielsen Sr. founded the company in 1923 in Chicago, Illinois, initially focusing on market research.
- In 1936, Nielsen introduced the first Audimeter, which was used to measure radio listening habits, setting a foundation for what would become television audience measurement.
- The company expanded into television ratings in 1950, revolutionizing how television audiences were measured.
- Over the years, Nielsen has grown through acquisitions and expansions into different media and consumer behavior analytics.
- In 2006, the company was split into two: Nielsen Media Research and Nielsen BuzzMetrics (now known as Nielsen).
Products and Services
- Television Audience Measurement: Nielsen Ratings are the most recognized metrics for TV viewership in the United States. They provide detailed data on what people are watching, when, and for how long.
- Digital and Mobile Measurement: Nielsen measures digital content consumption across various platforms, including mobile devices, tablets, and computers.
- Consumer Insights: Through surveys, purchase data, and other analytical tools, Nielsen offers insights into consumer behavior, helping businesses make informed marketing and sales decisions.
- Retail Measurement Services: Tracks sales data from retail outlets to provide market share and performance metrics for consumer packaged goods.
- Audio Measurement: Provides insights into radio listening habits, podcast consumption, and other audio media.
Methodology
Nielsen employs several methodologies for its measurements:
- People Meters: Devices installed in households to record what is being watched by whom and for how long.
- Set Meters: Similar to People Meters but designed for larger households or when individual viewing patterns are not necessary.
- Diaries: In areas where electronic measurement isn't feasible, diaries are used to record viewing or listening habits.
- Online Measurement: Utilizes software installed on digital devices to track online activity.
Controversies and Challenges
- There have been concerns regarding the accuracy of Nielsen Ratings due to sampling biases, the shift from traditional TV to streaming services, and the integration of digital and linear viewing.
- Legal disputes with competitors like Comscore over measurement methodologies and patents.
- Issues with adapting to the rapidly changing media landscape, particularly with the rise of streaming services like Netflix and Hulu.
Sources
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