Behance is a platform dedicated to showcasing and discovering creative work. It was founded in 2006 by Scott Belsky and Matias Corea. Here are some detailed insights:
Founding and History
- Behance was launched to provide a platform where creatives could share their work and get feedback from a community of peers.
- In 2012, Adobe acquired Behance for an estimated $150 million, integrating it into their ecosystem of creative tools and services.
- The platform has since grown, becoming one of the largest online portfolios for creative professionals.
Functionality and Features
- Project Showcase: Users can upload their work in projects, which can include images, videos, and other media formats.
- Portfolios: Creatives can compile their projects into portfolios, allowing for a comprehensive view of their work.
- Networking: The platform facilitates networking through features like follow, appreciate, and comment functionalities, encouraging interaction among users.
- Behance ProSite: A premium service that allows for the creation of custom, professional websites using content from a user's Behance portfolio.
- Behance for Teams: Teams can collaborate, share projects, and manage their creative work together in one place.
Impact on Creative Industries
- Behance has become a crucial tool for freelancers, agencies, and corporations to find talent, showcase work, and connect with the creative community.
- The platform has significantly influenced how creatives present their portfolios, moving from physical to digital formats.
- It serves as a discovery engine for creative work, helping artists gain visibility and potentially leading to job opportunities or collaborations.
Recognition and Awards
- Behance itself has been recognized for its contributions to the creative community:
- In 2013, it was named one of the "Top 50 Websites" by Time Magazine.
External Links
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